Product discovery
Natural-language search that returns the right products, not 400 results.
“lightweight spf for oily skin”
Matte SPF 50Oil-free fluid
AI product expert for D2C brands
Turn browsers into buyers.
Help every shopper discover the right products, decide with confidence, and get instant answers in your brand's voice.
Trusted by modern D2C brands
- Lumira
- Oddly
- Verdant
- Maru
- Saint & Co
- Bloomwell
The gapYour best salesperson doesn't
Your best salesperson doesn't
work on your website.
Shoppers can't decide.
Endless options, no guidance — so they bounce instead of buy.
Questions go unanswered.
“Is this right for my skin/size/use?” gets no answer at the moment of intent.
Generic chatbots deflect, they don't sell.
Support bots route tickets. They don't know your catalog or your ingredients.
The solution
Meet the product expert that lives on your store.
Trained on your full catalog, ingredients, and brand expertise — so every shopper gets a knowledgeable, on-brand recommendation, day or night.
It's not a search bar and it's not a support macro. It's a category expert that understands intent, weighs the trade-offs a real shopper cares about, and points them to the product that actually fits — closing the gap between curiosity and checkout.
“Like having your most knowledgeable associate answer every shopper, on every page, at the exact moment they're deciding.”
- Knows every product, ingredient, and spec in your catalog
- Recommends with a reason — like a great in-store associate
- Answers in your brand voice, never off-script
How it works
Live in days, not quarters.
Three steps from connecting your store to a product expert that converts — no engineering lift required.
- Step 1
Connect your catalog
Plug in your store. We ingest products, ingredients, specs, and content automatically.
- Step 2
We train your AI
Suprslay builds a brand-specific model that understands your products and how to recommend them.
- Step 3
Embed and convert
Drop in one snippet. Your AI expert is live, guiding shoppers and lifting conversion.
Capabilities
Everything a great associate does — at the scale of the web.
One expert that discovers, compares, explains, and personalizes across your entire catalog.
Decision guidance
Compares options and recommends with a clear reason, like a real expert.
Ingredient & material intelligence
Answers “what's in it / what's it made of / is it right for me?” accurately.
Personalized recommendations
Tailors to skin type, size, occasion, goals — whatever your category needs.
Skin type
Concern
Routine
Instant Q&A
Pre-purchase answers in your brand voice, 24/7.
Conversion analytics
See what shoppers ask, where they hesitate, and what converts.
Multilingual
Meets shoppers in their language.
Human handoff
Routes the rare edge case to your team, with context — so nothing falls through.
Outcomes
Built to move the metrics that matter.
+X%conversion lift
+X%average order value
24/7expert coverage
Illustrative placeholders — replace with verified results.
Use cases
One expert, tuned to your category.
The same product expert adapts to what matters most in your vertical.
Match every shopper to the right formula.
Recommends by skin type, concern, and ingredient sensitivity — and explains actives like salicylic acid or retinol in plain language.
- “Serum for oily, acne-prone skin?”
- “Is this fragrance-free?”
- “Retinol or bakuchiol for beginners?”
Why Suprslay
Not a chatbot. A product expert.
Support bots and product experts solve different problems. Here's the difference where it counts — at the moment of intent.
Generic support bots
- Built for post-purchase support
- Knows your help docs
- Deflects tickets
- Generic, robotic tone
- Routes everyone to a queue
Suprslay
- Purpose-built for pre-purchase discovery
- Trained on your catalog + ingredients
- Recommends to convert
- Answers in your brand voice
- Resolves intent, hands off only edge cases
It's the difference between a shopper guessing and a shopper knowing. Our team finally has an expert on every product page — and we can see it in the conversion numbers.
[Name], [Title] at [Brand]
[+X%] conversion on assisted sessionsYour data stays yours
We use your catalog to serve your shoppers — never to train models for anyone else.
Privacy-first
Built with privacy by design. Sensible defaults and clear controls over what's collected.
Reliable & fast
A lightweight embed that loads fast and stays out of the way of your store.
See your store's AI expert in action.
We'll set up a live demo on a store like yours and show you exactly how Suprslay guides shoppers to checkout.